Dicom’s media planning approach is results driven and begins with intensive analyzation of influencing market conditions and industry research through collaboration to identify key client objectives, sales seasonality, creative considerations, target audience, geographic emphasis and feasible investment levels.
Our database marketing approach to media planning has allowed us to deliver consistent results to clients for decades. We plan all forms of traditional & digital media, for all size accounts…national, regional, and local.
Traditional Media (Broadcast Television, Cable Television, Radio, Newspaper, Magazines, Out-of-Home, Direct Mail, Yellow Pages)
Digital Media (social, display, video, search)
Our approach with media planning sets the stage for our media buying.
Customized media strategies are developed to best utilize the capabilities of media that offers the greatest opportunity to fulfill client requirements and grow business.
Our programs deliver more than just clicks to your website. We understand the ever changing digital landscape and more importantly, how to position it to compliment and activate your traditional media promotions. We buy all forms of digital media including search, display, video, programmatic TV, and social, using the latest, state-of-the-art programmatic and real-time-bidding technology.
Our radio promotions give your brand breakthrough, ear-grabbing exposure to the right listeners at the right time to influence their decisions optimally. We tailor promotions to each individual market and further target to each station’s demographic while keeping your brand consistency. Key to our success: we build partnerships with platforms that will over deliver and offer value-added media exposure to maximize your returns.
Dicom is a leader in helping clients’ manage the migration from a print to digital world as it relates to directory inclusion. We take the time and do the research to fully understand the evolution of consumer behaviors for our client’s customers. We will help you determine the necessary and optimal role of directory listings in your overall media exposure.
You are investing a lot of your profit in media exposure … nationally, regionally, locally … across many platforms. How do you know those dollars being spent wisely? That’s where Dicom can help.
Dicom’s proprietary media auditing processes track media spending and performance against multiple critical benchmarks. We verify that your media buying agency is paying competitive advertising rates while adhering to the overall media plan objectives and buying guidelines. Our auditing process is designed to identify areas of opportunity for improvement. We provide tangible and verifiable results for our clients… in both cost savings and improvement of overall purchasing processes.
Our bill pay audit team offers a seamless blend of experience and industry education. We understand advertising and have decades of experience in auditing ad agency bill pay. Since we are well versed in the nuances, vernacular and process of advertising accounting we will not only save your agency time but we will quickly get to more difficult issues such as client cash flow and timely and accurate discrepancy processing.